Vision, drive and perseverance are the hallmarks of any medical breakthrough. Innovation is the wonderful outcome.

In the history of medicine, the unwavering spirit of hope has guided researchers and physicians to true possibilities; partnership and commitment have enabled the healthcare community to offer patients new realities. For more than 100 years, Roche has made partnering with the healthcare community a priority to enhance patient care and quality of life. Roche aims to be a trusted and valued partner by addressing the social, educational, medical and other needs that contribute to a healthy community. Roche is harnessing this expertise and leadership to support the collective effort in caring for patients with chronic kidney disease and renal anaemia. Building on this commitment, Roche is collaborating with Anatomical Travelogue Inc., an artistic medical visualization company, to develop LIFEBLOOD, a rich collection of stunning visualizations that illustrate how chronic kidney disease, manifested in various stages, affects the human body. Through animation and 3-dimensional visualizations of the human anatomy captured through state-of-the-art imaging equipment, the LIFEBLOOD images represent clinically accurate depictions of chronic kidney disease and renal anaemia. These compelling visuals have the ability to revolutionize the way medical professionals view and assess these diseases ñ and ideally how patients can understand and take part in managing their condition. We hope you fi nd inspiration in these visualizations, and that this pioneering approach to understanding chronic kidney disease and renal anaemia will stimulate future innovations in patient care.

Anatomical Travelogue, LLC is a medical imaging research and media production company based in New York City. [Our]Anatomical Travelogue's unique 3D visuals are the foundation and signature of all Anatomical Travelogue products, including books, websites, TV shows, and museum exhibits. [We use the] These visuals to tell stories and educate the public on topics and issues related to health and wellness. [Our] The visuals are produced using real human data from a variety of medical scans – magnetic resonance imaging (MRI), computer tomography (CT) ultrasound, and confocal laser scans. The data is collected, digitized, and recompiled using volume-visualization software. These volumes and virtual models are dissected, repositioned, colorized, and texturized as necessary to bring them to life.

This website contains advice and information relating to health care. It is not intended to replace medical advice and should be used to supplement rather than replace regular care by your doctor. It is recommended that you seek your physician’s advice before embarking on any medical program or treatment.

The InVision Guide to Chronic Kidney Disease website is supported by Roche.

Executive Producer, Founder/CEO
Alexander Tsiaras

Web Team:

Director of Web and Interactive Media
Chin S. Huang

Lead Web Developer
Alberto Bulletti

Web Producer
Sharon Ching

CONTACT ANATOMICAL TRAVELOGUE

Anatomical Travelogue, LLC
174 Hudson Street, 6th Floor
New York
NY 10013
United States of America

Telephone 212-625-6650
Telefax 212-625-6651

The images and visualizations in this website are created by the talented team of visualization specialists at Anatomical Travelogue, LLC and are also showcased in the book, The InVision Guide to Lifeblood published by Harper Collins.

And especially, thanks to:
Chief Operating Officer
Attila Ambrus

Art Director
Jacquelyn Sun

Project Manager
Stephanie Allan

Life Blood Book Project Manager
Laura Gibson

Special thanks to our scientific advisory board and data specialists:
Philip M. Blomgreen, M.S., Kenneth Dunn, Ph.D., Andy Evan, Ph.D., Vincent H. Gattone II, Ph.D., Peter W. Marks, M.D., Ph.D., Bruce Molitoris, M.D., Carrie L. Phillips, M.D.

Book:
The companion book to this website: The InVision Guide to Lifeblood is published by Harper Collins and can be purchased at your local retail outlet.